ALSO KNOWN AS
Alchemist, Innovator, Engineer, Scientist, Visionary, Transformer, Wizard, Shaman, Catalyst, Conjuror, and Sorcerer
01
The Magician strives to make dreams come true through somewhat mystical ways. They have the ability to take people on a journey of transformation through the experience of a magical moment.
02
They believe that we are limited only by imagination and defy the common belief of the laws of reality to lead us to a better future.
03
Magicians have a thirst for knowledge though they don’t willingly share it, rather they use it to show their vision.
CHARACTER
Lord of the Rings
STRENGTH / DRIVE
The Magician makes people feel that anything is possible and dreams can come true.
They turn dreams into reality. The Magician excites, mesmerizes, uplifts and enlightens.
Transformation
Knowledge
Vision
Belief
Discovery
Opportunity
The Magician brand is great at finding win-win solutions that no one else thought about it. They do things differently ... and better ... and cutting edge. Anyone who has ever bought anything is seeking to make a change. The Magician is uniquely qualified to tap into this mindset.
WEAKNESS / FEAR
The Magician brand has to be careful to not come off as manipulative. Being manipulated is one of this brands’ biggest fears. Even though the Magician provides transformation and dreams, it still has to be imbued with a level of trust. If you are too fantastical you will lose your audience's trust.
Stagnation
Ignorance
Doubt
Uncertainty
Threats
The Magician runs the risk of being seen as too fantastical or unbelievable. People still need to feel that they connect with this brand. This can be an unintended negative consequence of the Magician brand.
DiffErent Levels
Each of the 12 different archetypes can be expressed at varying levels. The lower levels are less mature while higher levels are more developed.
Level 1:
Experiencing “magical moments” that leaves one feeling mesmerized, satisfied, happy, or transformed in some way, though generally short-term or superficial.
Level 2:
The experience of “flow” – a state of being in which you are fully immersed and “at one” with what you are doing. The mental, physical, and spiritual are all in sync working in perfect accord toward reaching the vision.
Level 3:
The miracles or the complete manifestation of a vision.
BIG IDEA
TRANSFORM! Make dreams come true.
BRAND EXAMPLE
- Walt Disney
DOES IT APPLY TO YOUR BUSINESS?
Does your business provide life-changing products and services?
Is your business on the cutting edge of your industry?
Is your brand based on intrigue, enlightenment, renewal, rebirth, growth or transformation?
Are your products/services differentiated from competitors by providing a transformation or better way of doing things?
Do your products, services or processes feel, in any way, magical?
NEED HELP?
We have helped many brands get their brand strategy and personality right.
Let's work together to build a your brand.