The

Hero

ALSO KNOWN AS

Warrior, Athlete, Rescuer, Liberator

The Hero’s main motivation is to prove their worth through courage and determination. They work hard to gain the skills they deem required and take pride that their work sets them apart from the rest.

They need to meet challenges head-on and carry defeats or failures until they are corrected.

The Hero wants to save the day to prove their worth to themselves and so the world knows of their ability.

STRATEGY

Become stronger and better. Prove people wrong.

It's all about

Mastery

MESSAGE

We can make the world better. We have the grit and determination to outwork the rest.

Main Characteristics

PROMISE:
Where there is a will, there is a way

CORE DESIRE:
To prove worth through difficult action

GOAL:
To exert mastery in a way that improves the world

GIFT:
Courage

MOTIVATION:
Mastery

PERSONALITY

To appeal to a hero you should inspire them and make them feel empowered to succeed and achieve.

They see themselves as upstanding citizens and the bully’s nemesis and they stand up for what’s right.

Hero’s want to rise to their ambitions and brands that can acknowledge those ambitions and encourage the challenge will connect with them.

A Hero wants to be inspired by the possibility to achieve and gratification that comes with it.

VOICE

Honest
Candid
Brave

CHARACTER

Maximus Decimus Meridius

Gladiator

Hero

STRENGTH / DRIVE

Be the Hero

Typical hero brands will embody these positive ideas and brand attributes: Being motivational, self-confident, self-disciplined, competent, courageous, energetic, being a leader, empowered, masterful, being ambitious, focused, able to make tough choices, victorious, youthful, and inspiring.

A Hero instills a huge amount of trust and dependability.

Mastery
Courageousness
Growth
Development
Defence

Opportunity

It CAN happen...

Being “the hero” to your clients/customers. Going head-to-head and succeeding against less energetic brands (e.g. neighbor, innocent, mother.)

WEAKNESS / FEAR

Don't Be Wimpy

Hero brands fear: Being perceived as weak, being vulnerable, never being allowed to give up, physical or mental exhaustion and, worst of all, losing.

The negative side of The Hero includes perceptions of; being arrogant, always needing another cause to fight for, always accepting the dare, emotionally forging ahead when logic tells you to take a step back, and burning out.

Incompetence
Cowardice
Deterioration
Downfall
Incapability

Threats

Deliver the Goods!

You may fear being portrayed by others as a failure. Others may portray you as too gung-ho. Actions speak louder than words: Perceived success is dependent on the actual success of actions taken.

DiffErent Levels

Each archetype can be experienced or expressed at different levels. The lower levels are less mature while higher levels are more developed.

Level 1:
The Hero displays the ability to overcome — competence as demonstrated through achievement or victory in competition.

Level 2:
Shows the Hero archetype faithfully serving others, often out of duty, commitment, or conviction.

Level 3:
‍The Hero uses its strength and courage to make the world better. This requires the greatest level of sacrifice.

BIG IDEA

Productively, Energetically and Efficiently Save the Day!

BRAND EXAMPLE

Just do it

Nike

DOES IT APPLY TO YOUR BUSINESS?

Does your business prides itself on helping people solve problems?

Are your employees leaders?

Are your products/services leadership focused?

Does your organization seek out truth and justice of all types?

Do your products and services intend to make the world a better place?

Does your business takes action quickly and help the underdog?

Does your organization pride itself on productivity and efficiency?

Is your organization BOLD and energetic?

NEED HELP?

We have helped many brands get their brand strategy and personality right.

Let's work together to build a your brand.

CREDITS:
https://brandarchetypes.com
https://iconicfox.com.au/brand-archetypes