ALSO KNOWN AS
Artist, Storyteller, Visionary, Entrepreneur, Dreamer, and Builder.
01
The Creator has a desire to create something new and exceptional, that wasn’t previously there, and has enduring value. They need to express themselves with their individual talent and strive to bring their vision to life through that expression.
02
Creators believe that if you imagine it, it can be created but are often stifled by their own desire for perfection.
03
Creators are daydreamers. They are constantly asking, “What if?”
CHARACTER
Iron Man
STRENGTH / DRIVE
The Creator Brand makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache ... they have flair!
Creation
Originality
Self-Expression
Vision
Imagination
Opportunity
The Creator brand has a great opportunity to make their clients’ dreams and visions a reality through creative, talented, and unique ways. Your clients were feeling like they were just rehashing old ground and were stuck in a rut ... until they met YOU!
WEAKNESS / FEAR
The Creator brand’s bad habits could be drama, needing their own way, playing the “I’m an artist” card. Letting perfectionism cloud the original vision. Artists need to be careful to not let their creativity trump pragmatism and common sense.
Stagnation
Duplication
Familiarity
Disillusion
Indifference
Threats
Don’t Be Ordinary! — “Meh” visions. Ordinary projects. Lost inspiration and artistic blocks. You may not like them but, sometimes, the details really do matter.
DiffErent Levels
Each archetype has levels. The lower levels are less advanced, while higher levels are more evolved or developed.
Level 1:
At its most basic, the Creator archetype is expressed by the act of creating, but not truly innovating. At level 1, “creativity” happens by simply imitating others.
Level 2:
Once able to move past imitation, and starting to give form to one’s own vision, the archetype begins to express authenticity. The process is deeper and more introspective, coming from within instead of looking at what is already out there.
Level 3:
At its highest level, the Creator archetype fosters true innovation and beauty, and creates something enduring that is able to influence society.
BIG IDEA
Bring visions to reality with creativity and talent.
BRAND EXAMPLE
Lego
DOES IT APPLY TO YOUR BUSINESS?
Do your customers feel inspired by you?
Does your company utilizes creative processes?
Do your clients want to be able to do what you do?
Do your customers value uniqueness and creativity?
Are your products and services creative and artistic in nature?
Do people buy your products and service because they are “one of a kind”?
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