ALSO KNOWN AS
Adventurer, Pioneer, Seeker, Generalist, Wanderer, Individualist, Pilgrim and Trailblazer.
01
The explorer has a palpable inner drive to push themselves outside their comfort and conformity of everyday life; into the rugged environment they feel at home in.
02
They are brave, adventurous and love a challenge.
03
The challenges are more about understanding themselves more than proving to others and they are on an everlasting journey of discovery.
CHARACTER
Harrison ford
STRENGTH / DRIVE
The Explorer is characterized by open-mindedness, tolerance, resourcefulness, vision, and ambition. The Explorer Brand makes people feel amazed, alive, and cultured. It brings out the adventurous side of people and situations. It truly makes people feel like they can achieve anything.
Adventure
Exploration
The unknown
Self-discovery
Liberation
Opportunity
The Explorer brand has a great opportunity to stand out from their competition by finding the ways their products/services are unique and capitalizing on them.
WEAKNESS / FEAR
Overpromising and under delivering. It is important that the Explorer brand maintains the ability to deliver the special experience, cutting edge product, or unique service that it promises – since this the basis of the brand.
Confinement
Immobility
Entrapment
Incarceration
Cautiousness
Threats
Be afraid. Be VERY afraid of: conformity, getting trapped, inner emptiness, boredom, stagnating, being paralyzed and immobile, and being limited.
DiffErent Levels
Every archetype can be expressed at varying levels. The lower levels are less mature, while higher levels are more developed.
Level 1:
The Explorer is very straightforward, expressed by exploring the world and getting out into nature.
Level 2:
Expressed when the exploration turns inward into discovering what makes oneself unique. It is the process of seeking one's own individuality.
Level 3:
Reached when the journey has led to one's own Promised Land, a place of knowing who you are, with freedom to be completely true to who one is and express that uniqueness fully.
BIG IDEA
Be ambitious, seek new vistas.
BRAND EXAMPLE
NorthFace
DOES IT APPLY TO YOUR BUSINESS?
Do your customers feel adventurous, cultured, amazed, alive?
Are you customers willing to pay more for your product or services because of how it makes them feel?
Can you hear your customers say, “I have no limits”?
Are your products and services exciting and daring?
Are your product or service of a higher caliber than your competitors?
Do people buy your products and service because “they deserve it?”
NEED HELP?
We have helped many brands get their brand strategy and personality right.
Let's work together to build a your brand.