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Magician

Brand
Archetypes
All your dreams can come true.
Message >
Big Idea >
SWOT Analyses >
Levels >
Brands >
Does it apply? >
Introduction
IMAGE
Carl Jung
Every day, we get bombarded with ads or brand messages vying to capture our attention. Most of them get deflected by our unconscious minds and hold little relevance or appeal to our daily lives. But at the same time, a select few of these messages get through to us, and we may even feel a sense of personal identity with them.

The way your brand communicates is critical. In the search to communicate better, every brand discovers a need for a personality and a voice.

One interesting way to view it is through the lens of archetypes. Brands can anchor their communications to enduring personas or profiles that feed into the human experience allowing consumers to identify narratives and symbolism quickly and effectively.

Brand Archetypes Brand Archetypes were a concept introduced by Carl Jung, who believed that they were models of people, behaviours, or personalities. Archetypes, he suggested, were inborn tendencies that play a role in influencing human behaviour.
Table of
Content
social
Social
Everyman
Jester
Lover
ego
Ego
Magician
Hero
Outlaw
freedom
Freedom
Innocent
Sage
Explorer
order
Order
Caregiver
Ruler
Creator
Magician
All your dreams can come true.
The Magician strives to make dreams come true through somewhat mystical ways. They have the ability to take people on a journey of transformation through the experience of a magical moment. They believe that we are limited only by imagination and defy the common belief of the laws of reality to lead us to a better future. Magicians have a thirst for knowledge though they don’t willingly share it, rather they use it to show their vision.
Also know as
Alchemist, Innovator, Engineer, Scientist, Visionary, Transformer, Wizard, Shaman, Catalyst, Conjuror, and Sorcerer
BIG IDEA

Transform! Make dreams come true.

Core Desire

Knowledge of how the world works

Strategy

Develop a vision and live by it. Transformation.

Promise

If you can dream it, you can achieve it

Goal

To make dreams come true

Gift

Finding win-win outcomes

Motivation

Mastery

The MESSAGE
Tomorrow is brighter than today.
EXECUTION

The Magician archetype rarely fits a buyer persona but appeals to different personas with their ability to transform. Brands that provide a product or service that take their customers on a transformational journey (Lost to found, insecurity to security, worn out to refreshed), could well consider the Magician Archetype as the personality to connect with their audience.

VOICE

Mystical
Informed
Reassuring

SWOT Analyses
Strength
Change Should Not Be Feared

The Magician makes people feel that anything is possible and dreams can come true. They turn dreams into reality. The Magician excites, mesmerizes, uplifts and enlightens.

Transformation
Knowledge
Vision
Belief
Discovery

S
Strength >
click to reveal
weakness
Are You Believed?

Even though the Magician provides transformation and dreams, it still has to be imbued with a level of trust. If you are too fantastical you will lose your audience's trust.

‍Stagnation
Ignorance
Doubt
Uncertainty

W
Weakness >
click to reveal
opportunities
Let’s find a solution!

The Magician brand is great at finding win-win solutions that no one else thought about it. They do things differently ... and better ... and cutting edge.  Anyone who has ever bought anything is seeking to make a change. The Magician is uniquely qualified to tap into this mindset.

O
Opportunity >
click to reveal
threats
Don’t Believe Your Eyes

The Magician runs the risk of being seen as too fantastical or unbelievable. People still need to feel that they connect with this brand. This can be an unintended negative consequence of the Magician brand.

threat >
T
click to reveal
Many levels
Each archetype can be experienced or expressed at different levels. The lower levels are less mature while higher levels are more developed.

Level 1:

Experiencing “magical moments” that leaves one feeling mesmerized, satisfied, happy, or transformed in some way, though generally short-term or superficial.

Level 2:

The experience of “flow” – a state of being in which you are fully immersed and “at one” with what you are doing. The mental, physical, and spiritual are all in sync working in perfect accord toward reaching the vision.

Level 3:

The miracles or the complete manifestation of a vision.

Brand Example
Where Dreams come true - Walt Disney
Does it apply to
your brand?
There are twelve brand archetypes in total. Does this one work for your brand?

Ask yourself these simple questions. If the answer is yes to most of them, Its most likely your best bet.

Q1

Does your business prides itself on helping people solve problems?

Q2

Are your employees leaders?

Q3

Are your products/services leadership focused?

Q4

Does your organization seek out truth and justiceof all types?

Q5

Do your products and services intend to make the world a better place?

Q6

Does your business takes action quickly and help the underdog?

Q7

Does your organization pride itself on productivity and efficiency?

Q8

Is your organization BOLD and energetic?

Social

Freedom

Order

Ego

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